An iTunes gift card is a prepaid card that allows the recipient to add credit to their Apple account. It can be used to purchase music, apps, movies, TV shows, books, and other content available in the iTunes Store, App Store, or Apple Books. Available in various denominations, the card offers a flexible way to gift entertainment and digital content. The recipient redeems the card by entering the unique code on their Apple device, and the balance is added to their Apple ID for future purchases across Apple’s digital services.