A gift card is a prepaid card that can be used as a form of payment for goods or services at a specific retailer or service provider. It allows the recipient to choose their own items within the card's value. Gift cards can be physical or digital and are often used as a convenient gift option.Gift cards have become increasingly popular due to their convenience and flexibility. They offer an easy way to give a personalized gift, allowing recipients to choose what they truly want or need. As digital gift cards have become more prevalent, the process of sending and receiving them has become even simpler, contributing to their growing popularity.